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Toastique is scheduled to open its first Missouri location at 100 N. Broadway in downtown St. Louis on Saturday, Nov. 21. The cafe will serve breakfast and lunch daily, and its local franchise partners say they plan to expand across the St. Louis metro area over the next two years.
Toastique is scheduled to open its first Missouri cafe on Saturday, Nov. 21, at 100 N. Broadway in downtown St. Louis, bringing a menu of gourmet toast, smoothie bowls, juices and coffee to a location beside Gateway Arch National Park. The cafe will offer dine-in and grab-and-go service for breakfast and lunch daily, while its local franchise partners say they plan to expand the brand across the metro area over the next two years.
The fast-casual cafe is at 100 N. Broadway, Suite 130. Its menu will include made-from-scratch items featuring locally sourced ingredients, according to the original report by Sauce Magazine. Toastique’s signature toasts include Avocado Smash, Smoked Salmon and PB Crunch; the broader menu also includes handheld smoothies, açaí bowls, wellness shots, cold-pressed juices and handcrafted espresso drinks.
The location is led by local franchise partners Stephanie Munaco, Brenda Jones and Paul Larson. Larson, founder of downtown-based Larson Financial, said the group intends to grow Toastique’s presence around the St. Louis region over the next two years. The downtown cafe is the partners’ first step into the local market.
Toastique is scheduled to operate daily from 7 a.m. to 5 p.m. on regular days. On opening day, the doors are set to open at 8 a.m. The report says the first 100 customers will receive $50 in Toastique reward dollars with a toast purchase; other customers can receive a free drip coffee or 12-ounce juice with a purchase of at least $10. A separate promotion is planned for Monday, Dec. 21, marking the cafe’s first 30 days in business.
A New Cafe Beside The Arch
The opening adds a new breakfast and lunch option to downtown, with service aimed at both customers who want to sit down and those looking for food to take away. The location places the cafe beside Gateway Arch National Park, where it may serve visitors as well as downtown workers and nearby residents. That potential customer mix is part of the franchise partners’ stated reason for choosing the site, rather than a reported measure of expected traffic.
The development also marks Toastique’s entry into Missouri and gives its local operators a starting point for the expansion they describe. The planned metro-area growth could bring the concept to additional neighborhoods, but the report does not identify future sites or a timetable beyond the next two years. For now, the confirmed local development is the single downtown cafe.
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Toastique’s Missouri Market Entry
Toastique was founded by Brianna Keefe, who opened its first location at The Wharf in Washington, D.C., in 2018. The company began franchising in 2020. Sauce Magazine reported that Toastique had grown to more than 60 locations across more than 25 states at the time of its report. Those figures describe the company’s reported footprint; they do not establish how many additional cafes will open in the St. Louis region.
The franchise partners pointed to the downtown site’s proximity to the Arch, fitness businesses and grocery stores as a fit for the concept. Munaco said the group saw a gap for a convenient gourmet menu in a busy area. Larson also said people with experience on Panera’s management team had joined the effort to open the franchise. Those comments describe the partners’ rationale and staffing, not independent evidence about demand or the cafe’s business prospects.
Expansion Sites Remain Unannounced
The report gives a scheduled opening date and hours but does not confirm whether the opening proceeded as planned. It also does not list any additional St. Louis-area locations, name neighborhoods under consideration or provide dates for future openings. The partners’ stated goal of expanding over the next two years is a plan, not confirmation that other cafes have been secured.
Further details about the cafe’s locally sourced ingredients, suppliers, menu prices and operating performance are not provided. The source also does not say how long the opening-day promotions will remain available if supplies or eligibility conditions change. Readers should check the cafe’s own channels for current hours, offers and operational updates.
Opening Day And Regional Plans
The next scheduled milestone in the report is the cafe’s opening at 8 a.m. Saturday, Nov. 21, followed by regular daily hours of 7 a.m. to 5 p.m. The report says the first 30 days will be marked on Monday, Dec. 21, with a free toast of choice for loyalty members, tastings and a raffle. It does not specify the tasting schedule, raffle terms or how customers can join the loyalty program.
After the downtown opening, the local partners’ stated plan is to expand across the St. Louis metro area over two years. No locations or further opening dates have been announced in the source material. Toastique St. Louis Downtown’s website and its Facebook and Instagram accounts, listed as @toastique, are identified as places to find additional cafe information.
Key Questions
Where is Toastique’s first Missouri location?
The cafe is scheduled to open at 100 N. Broadway, Suite 130, next to Gateway Arch National Park in downtown St. Louis.
What will Toastique serve?
The menu is reported to include gourmet toast, smoothies, açaí bowls, cold-pressed juices, wellness shots and coffee drinks, including espresso. Examples of signature toasts are Avocado Smash, Smoked Salmon and PB Crunch.
What are the reported hours?
Regular hours are listed as 7 a.m. to 5 p.m. daily. The report says opening-day doors will open at 8 a.m. Customers should check the cafe’s channels for any changes.
Are more Toastique locations planned for the St. Louis area?
Local franchise partners said they plan to expand across the metro area over the next two years. The source does not identify specific sites or confirm additional openings.
What promotions are planned for the opening?
The report says the first 100 opening-day customers will receive $50 in reward dollars with a toast purchase. Other customers can receive a free drip coffee or 12-ounce juice with a purchase of $10 or more. A first-month event is also scheduled for Dec. 21, with a free toast for loyalty members, tastings and a raffle.
Source: saucemagazine.com
